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Game theory in cryptocurrency, explained | RP 100

PLUS: The difference between rejection in relationships versus in business

Cheers to 100 editions of this newsletter! šŸ»

Welcome to Roxā€™s Picks where I share 1 business lesson each week in 10 minutes or less.

My goal is to share the knowledge you need to grow your business and accelerate your tech career ā€” without spending $100k on an MBA.

Last weekā€™s newsletter had a 42.4% open rate. The top link you clicked on was this explainer on work-related math problems.

Enjoy.

Hey friends!

If you saw The Social Dilemma on Netflix or are a Cal Newport fan like me, then you might have developed a cynical view of social media over the past few years.

But hereā€™s the thing: If social media was a bad experience from the beginning, then we would never have begun using it.

Like smoking, social media was fun at first. The companies needed users so they built features that users would want.

Users got to post status updates, share our avocado toast, and publish personal vlogs.

They played into our inner narcissist. Until the companies began monetizing.

At the crossroads to profitability, the path diverged: Users just wanted better features. Companies wanted more daily active users.

Users like you and me wanted to spend less time on our phones. Companies wanted us to stay glued to them.

And even hired behavioural and psychological experts to make sure we did (no matter that we felt miserable).

Game theory is the field that studies how rational individuals act for their own benefit. Today weā€™ll use it as a lens to briefly analyzeā€¦

  1. How did winning on the Internet became about being sensationalism, viewership, and knee-jerk reactions?

  2. Is there a better way?

And with thatā€¦

Hereā€™s your 10-minute MBA for the week

Business, Media & Technology

Game theory in cryptocurrency, explained

Game theory is the mathematical study of optimization between rational individuals in a zero-sum world.

In other words, game theory is about how we define winning. And winning is usually about who holds the most power.

On the Internet, the agents who win are the ones who command the most attention.

  • Algorithms are programmed to favour content that make people click.

  • Celebrities who have millions of followers get brand deals, revenue, and ā€œbillionaire influencerā€ status.

  • Sensational news stories dominate our headlines.

Behind these tactics are the Internet companies who program the code and who profit off of our attention.

Companies hold the power on the Internet

In their early days, now-large Internet companies needed to align incentives with their users to grow their customer base.

  • Twitter allowed people to share their opinions and photos of their avocado toast, and grow their audience.

  • Instagram allowed users to share a curated version of themselves, become famous, and monetize their interests.

  • Facebook allowed us to share text, images and video updates with friends and family who lived far away.

Once these platforms hit scale, they needed to turn a profit. They began selling user data to advertisers.

Instead of focusing on features and innovation, they began optimizing for clicks, views, and watch time.

a16z partner, Chris Dixon, uses the innovation adoption curve to illustrate this point.

He writes:

As platforms move up the adoption S-curve, their power over users and 3rd parties steadily grows. When they hit the top of the S-curve, their relationships with network participants change from positive-sum to zero-sum.

In order to monetize, corporate interests stop aligning with that of their users

Some of us do not want our data sold under any circumstances.

Some of us are OK with some of our data being sold if we receive compensation for it.

None of us are OK with our data being exploited without our consent.

But this is whatā€™s happening right now.

Because the current iteration of the Internet has no native way to extract value, platforms need to go to the dark side to grow.

Social media companies have gone from attracting users to extracting from users.

Growth for them, has become less about cooperation with users, and more about competition against them.

Platforms that join the dark side and sell user data for profit ā€” Facebook, Google, Amazon, etc. ā€” flourish.

Platforms that donā€™t ā€” MySpace, Yahoo! ā€” flounder. They eventually become acquired by a dark side platform or fade into irrelevance.

Bitcoin, blockchain, and the web3 movement are trying to solve this problem of misaligned incentives.

The network holds the power in Bitcoin & blockchain

At its core, Bitcoin is about enabling a easy, cheap, and fast way to transfer digital money from one individual to another. As a result, web3 is about an Internet that has payments natively built in.

This allows blockchain builders to create networks that making it valuable for Internet participants to act in the interests of the common good.

Bitcoinā€™s proof of work consensus mechanism means that miners ā€” the owners of computing power ā€” are rewarded BTC and thus, given power in the network.

Ethereumā€™s proof of stake consensus mechanism rewards owners of coin. These network participants stake ETH, aligning themselves with the long-term health of the network.

Blockchain consensus mechanisms align incentives. They discourage bad behaviour and keep users playing positive-sum games.

In blockchain, the network holds the power.

šŸ˜‰ You're welcome

A selection of interesting links & fun recommendations.

  • šŸ“š Pachinko by Min Jin Lee. From Amazon: ā€œRichly told and profoundly moving, Pachinko is a story of love, sacrifice, ambition, and loyalty. From bustling street markets to the halls of Japan's finest universities to the pachinko parlors of the criminal underworld, Lee's complex and passionate characters--strong, stubborn women, devoted sisters and sons, fathers shaken by moral crisis--survive and thrive against the indifferent arc of history.ā€ 

    I started this book yesterdayā€¦ And it pulled me into the story from the first page. I havenā€™t finished it, but Iā€™m ready to recommend it. Itā€™s that good.

  • šŸ› ļø Peak Design Packable Tote. Iā€™m wrapping up a 6-week trip in Asia and this is a new constant in my packing list. I throw it in my carry-on and pull it out when Iā€™m at the beach, on an unplanned shopping trip, or just need a bag to put my jacket in. My favourite feature? It packs down smaller than the size of my hand.

Thatā€™s all for this week

This is lesson 3/7 from our series on blockchainā€™s design principles. You can catch up below.

  1. Network integrity

  2. Decentralization

  3. Incentive alignment šŸ‘ˆ this email

  4. Security

  5. Privacy

  6. Right preservation

  7. Inclusion

Have a great weekend!

Stay strong, stay kind, stay human.

Till next week,

ā€” roxine